''Entrepreneurs... come one step closer to building a meaningful company if they start on high-value real estate.''
- Forbes Magazine, on Why Startups Should Choose Premium Domains.
Domain names are becoming increasingly valuable assets. They are much more than names typed into a web browser. Your domain name is how the world will think of you and your business. It's part of your brand and your marketing plan. A domain should be easy to remember and help establish you on the web.
Twenty years ago, you did not need a domain name. Today, most new businesses are strictly online and this has forever changed the way we view and interact with companies.
Your domain name is at the core of your identity. It what makes your company stand out in your target customer's mind.
Premium domain names have all been previously registered, often because they are popular words or have great potential for becoming a memorable web address. They have stronger branding potential, are easier to remember, and attract more traffic than most domains available through standard domain registration.
The shift to online business has created a global demand for premium and powerful domain names, for example exact match domain names that can easily be used to establish authority within an industry without spending marketing dollars.